Every artist starts somewhere. We make sure you start smart.
From discovery to global strategy, every path begins with clarity.
1
Artist Intake
Inside your Artist Context, you capture who you are, what stage you’re in, and what success should look like. This ensures every recommendation in AndR is built on the right information from the start. When you work with an Artist Success Manager, this setup is completed together with your team for accuracy and alignment.
Set up your Artist Context in the platform so our platform understands your current artist profile, team structure, and brand.
These inputs shape how AndR interprets your data and delivers insights.
If you have an Artist Success Manager, they’ll gather these details with you and take care of the setup.
Choose what growth means for you right now: reach, engagement, revenue, or audience development.
Goals are selected directly inside the Artist Context and connect automatically to AndR’s KPI framework.
If you have an Artist Success Manager, these goals are refined and validated during onboarding to keep expectations realistic and measurable.
Within the same Artist Context, define your key priorities, for example, which platforms or markets matter most.
This helps AndR frame insights and surface what’s relevant to you.
If you have an Artist Success Manager, they’ll review early data and confirm where the biggest opportunities lie.
Once context, goals, and priorities are set, everyone involved – artist, management, and partners – works from one shared foundation.
AndR keeps that view consistent, while your Artist Success Manager can help coordinate alignment meetings or summaries across the wider team.
2
Data Mapping
We connect every relevant data source automatically. AndR continuously ingests and structures data from streaming, social, and market sources, giving you one consistent picture without any setup required. This unified layer becomes the foundation for every insight and decision that follows.
AndR automatically aggregates third-party signals from Spotify, YouTube, TikTok, Instagram, and more to form your initial baseline.
This quick scan reveals early patterns, where momentum builds, which content converts, and where attention drops off.
It’s your first snapshot of the artist’s performance landscape.
Next, we layer in what’s uniquely yours: CRM, ticketing, e-commerce, newsletter, and ad platforms.
These sources turn general trends into owned insights, helping you understand not just what’s performing, but who is engaging and how.
This step is only available if you have a plan including an Artist Success Manager, as this is a custom analysis.
Here, everything comes together inside AndR.
We clean, structure, and unify your data into a single artist profile that syncs automatically.
From streaming to merch, every number now speaks the same language, enabling accurate comparisons and trustworthy reporting across your ecosystem.
This diagnostic review identifies missing or incomplete data segments.
It is performed exclusively by your Artist Success Manager as part of their ongoing review and reporting.
If you don’t have a Success Manager plan, this step is not included.
3
Strategy Definition
We translate data into direction. AndR helps you understand where growth is happening, which audiences matter most, and what to prioritise next. All insights are drawn directly from your live data - with deeper interpretation available through your Artist Success Manager or Ask AndR for on-demand analysis.
AndR breaks down your audience by region, platform, and engagement level, showing where your strongest fan bases and growth signals come from.
You can explore these insights directly or ask Ask AndR to summarise which segments are expanding fastest.
Your Artist Success Manager can review these findings in more depth and identify focus regions or audiences during your monthly report.
AndR automatically analyses user-generated and owned content to show which songs, videos, or moments drive the most organic reach and interaction.
You can use Ask AndR to ask questions like “Which track sparked the most UGC?”
Your Artist Success Manager provides additional context and comparisons to similar campaigns across your portfolio.
Not every initiative deserves equal attention. Based on your data, AndR highlights which marketing and growth channels have the highest impact right now.
You can use this to plan your next actions, or rely on your Artist Success Manager to prioritise where budget, time, or creative attention will make the biggest difference.
All campaign decisions stay traceable to real data inside AndR.
Once key priorities are identified, your Artist Success Manager can help define structured “test and learn” cycles.
Together, you’ll set clear hypotheses, success thresholds, and review points, using AndR’s KPI framework to measure results.
If you don’t have a Success Manager, Ask AndR can still support by analyzing performance shifts over time and summarizing outcomes after each cycle.
4
Action & Execution
We move from data to measurable impact. AndR helps connect strategy to execution by analysing campaign performance and linking actions to results. This process is fully managed when you have an Artist Success Manager, or partially supported through Ask AndR if you manually track campaign moments yourself.
Once priorities are set, we translate them into a clear action plan.
When you have an Artist Success Manager, this plan is created together, outlining key campaigns, timelines, and KPIs to monitor.
If you manage campaigns yourself, you can still define and track them manually to give Ask AndR context for later analysis.
As campaigns start, performance is tracked within AndR’s data context.
When supported by an Artist Success Manager, each activation is recorded as a Moment – allowing results to be automatically mapped to changes in audience or engagement.
If you manage your own activity, you can add these Moments manually, enabling Ask AndR to analyse performance shifts based on timing and KPI trends.
With an Artist Success Manager, tracking and analysis happen automatically as KPIs are reviewed, and movements are summarised in your monthly report.
If you operate independently, Ask AndR can help interpret how your KPIs evolve over time, mapping your self-added Moments against data to reveal what’s working and where traction is building.
In managed setups, your Artist Success Manager delivers structured monthly reports highlighting what drove results and what to adjust next.
Without this plan, you can still rely on Ask AndR to generate ongoing insights, compare recent activity, and keep an overview of progress based on your tracked Moments.
Both paths turn data into direction – one guided by your team, one driven by you.
5
Dashboard & Transparency
One shared view for every stakeholder. AndR brings all data together into a single, transparent dashboard. It’s where artists, managers, and labels see the same truth on what’s working, what’s shifting, and what deserves attention. Depending on your plan, Ask AndR can help interpret this data in real time, while an Artist Success Manager provides deeper monthly insights built on the same view.
All your connected sources flow into one live dashboard – streaming, social, ticketing, and more.
AndR processes and refreshes this automatically, ensuring everyone works from accurate, up-to-date data.
Your Artist Success Manager reviews this environment each month to identify key trends and context.
Every team member uses the same definitions and KPIs.
Streams, engagement, reach, and revenue are standardised, removing conflicting interpretations.
Your Artist Success Manager bases their monthly reporting on these shared definitions, ensuring consistency between people and platform.
The dashboard updates daily, showing performance shifts as they happen.
With Ask AndR (available in select plans), you can request instant summaries — “Which markets grew fastest this week?” or “How did engagement move after our last release?”
This makes data review simple, contextual, and always on demand.
All insights inside AndR are designed to support confident, measurable decisions.
Teams using Ask AndR can act immediately on emerging insights, while managed setups receive structured monthly recommendations from their Artist Success Manager.
Both ensure every decision is grounded in data, not guesswork – creating clarity, context, and confidence across your entire operation.
